Calm & Relaxed
Goldline curates bespoke luxury travel experiences.
Finding
Stillness
In Life
A passion project to help people find stillness in this thing we call life.
The Story
Let's face it, life can get very challenging. One moment you feel like you're on top of the world then all of a sudden it all comes crashing down. When the wave of stress comes, it's very easy to get caught up and feel like you're battling the world alone.
Calm&Relaxed was created to be a reminder. A reminder that happiness in life isn't achieved through the busy and stressful patterns of this world but in the daily little things. This brand becomes a reminder to stay calm and relaxed because all you need to do is to ride the wave of life and trust the process.
The Design
The visual identity design criteria is as follows: Minimalist, trendy, and relatable. From the simple logo of stacked rocks symbolizing balance and stillness to the minimalistic approach to signs and merch, every design element of this brand evokes the feeling of meditation and reflection.
What are your thoughts on this concept project? Let's talk about it!
