Momentus Integrations
Creating brand identity for a start-up marketing agency.
Intentional
Design
Matters
A concept project about how integrating the right marketing system can be a momentous moment for any company.
The Story
Momentus Marketing Integrations is a concept project created by yours truly. The idea behind this project is to create a marketing agency that focuses on integrating marketing systems for companies who don't have the resources to have a full marketing team. Many companies understand that marketing is a powerful tool to elevate their brand but fails to start because of the lack of clarity on what the term marketing entails. Should they start with a website? A logo? Should they first hire a graphic designer or content creator? Who knows? They certainly don't. This is a process that goes on repeat and before they know it, their competitors are already far ahead of them.
Momentus Integrations is a concept project created by yours truly. The idea behind this project is to create a marketing agency that focuses on integrating marketing systems for companies who don't have the resources to have a full marketing team. The name momentus is derived from the term "momentous". It marks an important moment in time that leaves a big impact on people and organizations. The term "marketing integrations" completes the entire brand message and the message is simple: "Integrating the right marketing system might just be the momentous decision your business needs to reach the next level."
The Design
The visual identity design criteria is as follows: Simple, memorable, and must support the brand message. The Momentus Leaf symbolizes the process of planting and growing. It marks the act of integrating a simple and repeatable marketing system that can scale into a larger operation as businesses grow. The brand colours blue and green helps to grab the attention of its viewers. With a unique colour combination that works well with one another, the brand becomes pleasing to look at and easy to remember. All marketing elements such as social media posts and physical posters must be consistent in visual elements and messaging to help viewers remember who we are as an agency.
What are your thoughts on this concept project? Let's talk about it!
Click here to view the Momentus Integrations Branding Kit
